AI-Generated Doesn’t Mean Soulless — How to Use AI Tools Without Losing Your Voice

Let’s bust a myth: Using AI for content doesn’t mean sounding robotic. If anything, it should help you show up more like you.

Here’s how we do it — and how you can too.

1. Use AI as a starting point, not the final say

Prompt it like a creative partner:

“Give me 3 taglines for a playful, design-led studio that helps startups grow.”Then tweak it. Add your tone. Make it you.

2. Train it to think like you

We build AI tools like custom GPTs (yep, our own) that know your brand, your voice, and your vibe. It's like cloning your best ideas — and having them on call.

Want access? Join our free members hub — it’s in there.

3. Edit with emotion

Add your opinions. Your weird metaphors. Your inside jokes. AI gives you a base — you bring the truth.

Our current go-to AI tools:

• ChatGPT – content outlines + ideas

• CapCut – fast video editing

• Notion AI – blog drafts, bullet points

• THNGS GPT – custom AI built by us for real-world brand work

The point?

You don’t need to sound like a machine to work with one. You just need better prompts, better editing — and a brand voice that doesn’t blink.