No-Fluff Content Strategy — How to Plan One Month in 30 Minutes

If you’ve ever stared at a blank content calendar and thought, “...do I really need to post this much?” — this one’s for you.

Let’s simplify it. No 47-tab spreadsheets. No guilt. Just a 30-minute plan that actually works.

Step 1: Pick 3 Core Content Themes

Think about what you talk about the most — or want to be known for. These should reflect your work and your audience’s needs.

For example:🔹 Branding tips🔹 Behind-the-scenes🔹 Client wins

Stick to these — it builds consistency and trust.

Step 2: Plug In Your Formats

Use 2–3 simple formats per theme:

• Quick tips

• Stories or examples

• Prompts or questions

• Visuals or mini case studies

Don’t overthink it — repetition is your friend.

Step 3: Map It to Weeks

Now drop 2–3 posts per week into a calendar, aligned with your content strategy (use Notion, Google Sheets, Post-its, whatever). It might look like:

Week 1

✅ Mon: Tip from branding project

✅ Wed: Quick client win

✅ Fri: A "hot take" on DIY websites

Repeat with variation. Boom — that’s a month.

Bonus: Automate the Boring Stuff

Tools we love:

• Notion (planning)

• Buffer or Hypefury (scheduling)

• ChatGPT for first drafts

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Because content should support your brand — not suck your soul.